In this Leadership Minute, Martin Reeves breaks down how to build a business that lasts. Join strategist Martin Reeves as he shares startling statistics about shrinking corporate life spans and explains how executives can apply six principles from living organisms to build resilient businesses that flourish in the face of change.
Reeves outlines three key factors for 100-year businesses. First, they are adaptive and innovative, continuously improving and reinventing themselves. Second, they are patient and invest in the long-term. They pursue sustainable growth rather than quick wins. Third, they are purpose-driven and focused on meeting customer needs rather than just making money. Purpose creates engagement across generations.
Martin Reeves’ research spans topics such as creativity and strategy, resilience, corporate vitality, ambidexterity, social polarization, and ecosystem strategy. He is co-author of The Imagination Machine, Your Strategy Needs a Strategy, and the Inspiring the Next Game collection as well as the host of BHI’s podcast show, Thinkers & Ideas.
