You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and practices for gaining a competitive advantage, but usually, these ideas contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win―or forget about a sustainable competitive advantage altogether?
In an environment that becomes more uncertain and complex by the day, it’s never been more important―or more difficult―to choose the right approach to strategy. In this book, members from The Boston Consulting Group offer a proven method to determine the best strategy to use. They start by helping you assess your business environment. Evaluating how unpredictable it is, the power you have, and how harsh it is― is critical to getting it right. They show how existing strategy approaches sort into five categories―Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as:
- What replaces planning when the annual cycle is obsolete?
- When can we―and when should we―shape the game to our advantage?
- How do we simultaneously implement different strategic approaches for different business units?
- How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies?
Until now, no book has brought it all together and offered a practical tool for understanding which strategic approach to apply. Get started today.
