At last, Apple is finally entering the generative AI sphere to compete with OpenAI’s ChatGPT, Microsoft Bing, and Google Bard. The company has been silently testing a tool referred to as “Apple GPT” by engineers, an indirect reference to ChatGPT. According to a report, Apple used the Ajax framework, first developed last year, to create its AI chatbot tool.
Why it matters: The slow development and subsequent rollout of “Apple GPT” comes many months after OpenAI released ChatGPT. And with Microsoft already releasing Bing Chat and Google’s Bard making headway, Apple has much catching up to do to remain competitive in the space. The tool as of now can only be used internally by Apple employees with executives reportedly unsure of when it can be released to the public.
- Many of Apple’s followers were baffled at the Worldwide Developer’s Conference in June when the company hardly mentioned its latest generative AI developments.
- “Apple GPT” currently can’t be used by just any employee. It requires special approval for access and can only be used for internal purposes – not including customer-bound features.
- The company has been struggling with putting together a comprehensive strategy before releasing the Apple AI chatbot to the public. Many think that it won’t be long before they do now that the genie is out of the bottle.
