There’s no mix-up here; Apple officially launched its mixed reality headset on Monday in what’s being touted as a “watershed moment” for the industry.
Why it matters: Apple’s Vision Pro headset, launched at its annual WWDC event earlier this week, is perhaps the company’s most significant new device in years and sets the stage for other companies to release their own as the virtual reality space expands. The headset will allow users to see apps in a new way using the spaces around them.
- “Apple’s entry into the market is a watershed moment for the industry and a big validation of everything HTC VIVE has been working on,” said Cher Wang, CEO of Taiwanese tech giant HTC. “This will bring even more confidence in the global market for VR.”
- The Vision Pro will be priced at $3,499 and will be available for purchase in early 2024. It will run on visionOS, an innovative spatial computing platform made just for the company’s new headset to allow developers to build in the same manner that they would for iOS on the iPhone.
- The headset will allow users to watch movies with 3D and spatial audio, view personal images and videos, play video games, and even be utilized for work via certain videoconferencing apps. Users will be able to traverse through apps with their eyes and hands as well as search with their voices.