When we consider companies and their specific positioning in the marketplace, we often think of Apple, Amazon, Netflix, Tesla, Coca-Cola, Microsoft, Nike, and Disney as examples of organizations who have purposely worked and continue to shape both the internal and external impression of their corporate brands.
Some folks may love one brand and detest another – but no one can argue that these companies have benefited from a carefully crafted persona that resonates with their targeted consumer segments.
The idea of branding absolutely applies to each of us individually. As professionals seeking to further our chosen career path, it is important to understand how we are perceived and how best to position our capabilities for future opportunity.
In order to access this content and other member benefits,
please Log In or Register
This is the eighth in a series of articles for my upcoming book, “How to Hack Your Next Job Search”. For my readers, I will be sharing insight, observations, and specific coaching on how best to conduct a job search. These strategies are simple, yet diverge greatly from most traditional approaches. It is my goal to share a proven process and cultivate a mindset that will elevate you into the top 5% of job seekers in any particular market or industry.