“Setting the Table: The Transforming Power of Hospitality in Business” by Danny Meyer is a seminal book that explores the critical role of hospitality in the restaurant industry and beyond. Published in 2006, it offers insight into Meyer’s philosophy of enlightened hospitality, which places a strong emphasis on the importance of how guests feel during their dining experience. Meyer, a highly successful restaurateur and the CEO of Union Square Hospitality Group, shares his experiences and lessons learned from opening and operating some of New York City’s most beloved restaurants, including Union Square Cafe, Gramercy Tavern, and Shake Shack, among others.
“Setting the Table” covers various aspects of Meyer’s business philosophy, including hiring practices, building a positive workplace culture, managing growth, and handling setbacks. He emphasizes the importance of creating an environment where employees feel motivated and valued, as this directly translates to the quality of service and overall customer satisfaction.
Meyer’s approach to hospitality is based on a hierarchy of needs, with the well-being of employees at the foundation, followed by guests, community, suppliers, and investors. He posits that by prioritizing the needs of staff and creating a culture of empathy and support, businesses can achieve remarkable results.
“Setting the Table” is widely regarded as a must-read for entrepreneurs, business leaders, and anyone interested in understanding how to integrate hospitality into their business model to drive success and create memorable customer experiences. It’s not just a book about the restaurant business; it’s a guide to building meaningful and lasting relationships with customers and employees alike.