The initial AI hype has hit a reality check. While enterprises are investing heavily, many struggle to turn AI into production-ready, high-value customer experiences.

In this webinar, Oscar Bonifassi, VP of Engineering at Centerfield, joins Field CTO Andy O’Dower to share what it takes to move from AI experimentation to real-world impact. They’ll explore how Centerfield is building connected experiences for intelligent commerce by tackling foundational challenges such as fragmented identity, disconnected channels, and siloed routing.

What you’ll learn:

• How Centerfield is moving beyond AI experimentation to production-ready customer engagement.
• Why connected identity across phone, SMS, and web is critical to reducing customer friction.
• How intelligent routing and persistent context create more seamless commerce experiences.
• Practical lessons for turning AI investment into measurable business value