X, formerly Twitter, has introduced X Hiring, a beta feature for verified accounts that allows organizations to post job listings on the platform. This move positions X as a potential competitor to popular employment sites like Indeed and LinkedIn. Job postings enable candidates to directly access organizations’ sites for applications. Premium account holders can use this feature for a monthly fee of $1,000.
The move aligns with X’s expansion into diverse services, becoming an ‘everything app. In May 2023, X acquired a job-matching tech startup, Laskie. This likely played a role in the launch of the X Hiring feature, indicating a move towards the job recruiting and professional networking sector. This addition could revitalize X while indicating intentions to broaden its tech industry presence.
Why it matters: X’s new development widens its offerings, presenting a challenge to employment giants like LinkedIn and Indeed. The feature aligns with X’s broader strategy of diversifying its offerings beyond microblogging.
- The acquisition of Laskie and the introduction of the hiring feature suggest X’s ambitions to reshape online interactions, including professional networking, by offering an alternative to existing job search tools.
- Musk responded to a tweet criticizing LinkedIn, refusing to use it because the “cringe level is so high.” In fact, a post of Musk’s went viral, stating, “LinkedIn is actually the most cringe platform on the internet.”. He stated that X will be “cool.”
- In May 2023, an X user suggested that the app should provide dating services. Musk responded, supporting the idea, and said, “…maybe jobs too”. This appears to have been a hint toward the job-hiring feature we now see. Perhaps this is just the beginning of what Musk has in store for X.
Go Deeper —>
X Challenges LinkedIn With New Job Listing Feature – Spiceworks
Elon Musk’s X Launches “Job Hiring Feature” to Challenge LinkedIn in Professional Networking- Mint
‘It Will Be Cooler Than LinkedIn’: Elon Musk’s X Launches Job Hiring Feature- Indiatimes
