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New Study Reveals: C-Suite to Increase Hiring as a Result of Generative AI

While C-suite executives express strong support for generative AI adoption, this enthusiasm doesn't fully resonate with lower-level managers.
Kelsey Brandt
Contributing Writer

A recent Upwork study on the influence of generative AI in workplaces reveals that C-suite leaders are inclined to increase hiring due to generative AI, with 64% agreeing to hire various professionals. Although many leaders (59%) are personally embracing tools like ChatGPT and Midjourney, there’s a disparity in how generative AI is adopted and its impacts between leaders and the workforce.

Notably, 49% of leaders plan to hire more freelancers and full-time employees due to generative AI. Interestingly, there’s a mismatch between C-suite (73%) and lower-level executives (52-54%) on whether their company embraces generative AI. Remote-first companies (68%) and midsized firms (62%) are more likely to adopt this technology. To address these gaps, Upwork suggests implementing change management strategies that encompass communication, clear policies, and promoting a learning-oriented approach.

Why it matters: For Technology leaders, the findings highlight the importance of fostering alignment between leadership and teams. Leveraging generative AI’s potential to enhance productivity and creativity, while also implementing effective change management strategies, can bridge the gap and ensure the successful integration of this technology.

  • Full-time remote companies are more inclined to embrace generative AI (68%) compared to those fully in-office (53%), emphasizing AI’s value in supporting virtual collaboration.
  • While C-suite executives express strong support for generative AI adoption (73%), this enthusiasm doesn’t fully resonate with lower-level managers, with only 53% of senior managers embracing it.
  • Midsized companies (62%) outpace both smaller (56%) and larger companies (41%) in adopting generative AI, suggesting their early investment in technology.
  • Bridging the gap between upper management’s optimism and employee concerns requires a robust change management strategy, transparent communication, and a culture that encourages continuous learning to harness AI’s full potential.

Go Deeper —> C-suite to Increase Hiring as a Result of Generative AI, According to New Upwork Study

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