Curated Content | Thought Leadership | Technology News

Is Threads The New Twitter?

With record-breaking download numbers, the Threads launch by Meta puts them on the map again, but at what cost?
Emily Hill
Contributing Writer

Threads, Instagram’s new app for real-time, public conversations, launched on July 6th and left a big impact. It has become the most rapidly downloaded app ever, with over 30 million downloads within 16 hours. The app, aimed as a rival to Twitter, attracted attention from notable figures. However, Twitter has threatened legal action against Meta. They are being accused of using trade secrets from former Twitter employees to build Threads. The launch of Threads provided a reprieve for Meta, which has faced scrutiny for spreading misinformation and toxic content.

Why it matters: Threads offers a new space for users to engage in public conversation. Perhaps we will see a shift in the landscape of online discourse with this platform for different voices and perspectives.

  • Potential 2024 candidates are taking advantage of Threads’ growing audience, giving them an opportunity to reach a wider base of users.
  • The launch of the new app has brought some optimism to Meta, boosting morale among its employees after a challenging period of layoffs and scrutiny.
  • Threads provides a user experience that emphasizes self-promotion and features popular memes, contributing to its appeal and engagement.

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