Generative AI tools like ChatGPT have led Big Tech companies and startups to integrate them into products to stay ahead of the curve. The software coming to market is capable of producing content that resembles something that a human would write.
Why it matters: A tool is worthless unless it is adopted on a large scale, and that’s exactly what’s happening with generative AI tools that use a large language model, or LLM. Salesforce and Microsoft are among the companies already taking advantage of AI chatbots to automate emails with a small degree of personalization.
- Microsoft announced on Monday that it would incorporate generative AI based on ChatGPT into a set of tools for businesses called CoPilot with one of its main features being the use of AI to generate emails.
- Salesforce announced its own LLM product called EinsteinGPT which uses an OpenAI ChatGPT model that automatically writes marketing emails, making it an ideal counterpart to their main product that keeps track of how often salespeople contact leads.
- There is concern within the industry, however, that people will use AI chatbots to generate spam email text and phish for people’s private passwords.
