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Doubling Down on Digital: Casino Operator’s Big Tech Bet

Spin to win.
Emory Odom
Contributing Writer

Boyd Gaming (NYSE:BYD) reported steady financial results for the first quarter of 2025, with revenue reaching $960 million, reflecting stability despite a softer consumer spending environment. Net income and operating margins remained healthy, driven by disciplined cost management and diversified operations across multiple regional markets.

Executives emphasized the resilience of core property performance and noted growing contributions from the company’s digital gaming initiatives.

Founded in 1975 and headquartered in Las Vegas, Boyd Gaming is one of the largest and most respected operators of casino entertainment properties in the United States. The company owns and operates 28 gaming properties across 10 states, including notable Las Vegas locations such as The Orleans, Suncoast, Sam’s Town, and Gold Coast. In addition to its brick-and-mortar operations, Boyd holds a strategic partnership with FanDuel and a growing digital gaming footprint, offering online casino and sports betting platforms.

Beyond financials, Boyd Gaming placed a strong focus on its strategic use of technology to enhance both its brick-and-mortar and digital businesses.

Leadership detailed investments in mobile-first guest experiences, online casino operations through FanDuel, the rollout of cashless gaming capabilities, and significant upgrades to the Boyd Rewards platform using data-driven personalization technologies. With digital initiatives now playing a critical role in its growth strategy, Boyd is working to offer seamless, tech-enabled experiences across physical and online properties.

Why It Matters: Boyd Gaming’s evolving digital strategy is emblematic of a broader transformation within the hospitality and gaming industries, where customer experience and operational agility increasingly depend on advanced technology. CIOs, CTOs, and digital leaders should take note of how Boyd is using mobile technologies, loyalty integration, data analytics, and payment innovations to create new revenue streams, improve personalization, and streamline operations. Their approach offers valuable lessons on managing legacy operations while innovating for a digital-first future.

  • Steady Financial Performance Amid Market Challenges: Boyd Gaming reported first-quarter 2025 revenue of $960 million, maintaining stability despite a softer consumer environment. The company posted net income of $124 million, with an adjusted EBITDAR (earnings before interest, taxes, depreciation, amortization, and rent) of $320 million. Operating margins remained strong at 33%, driven by disciplined cost controls and a diversified portfolio across multiple regional markets. CEO Keith Smith commented, “Our ability to deliver consistent results in a challenging environment reflects the strength and resilience of our diversified portfolio and our focus on operational efficiency.”
  • Expansion of Digital Gaming Platforms: Boyd Gaming highlighted strong growth in its digital gaming division, supported by its partnership with FanDuel. CEO Keith Smith stated, “Our digital business continues to grow, driven by investments in our online casino platforms and our strategic partnership with FanDuel.” This strategy is allowing Boyd to expand beyond its traditional brick-and-mortar presence and tap into new customer segments.
  • Mobile-First Customer Experience Initiatives: The company is aggressively enhancing its mobile technology across properties, focusing on mobile reservations, digital check-ins, and cashless wagering through its app platforms. Smith added, “We’ve prioritized mobile-first solutions to meet the expectations of today’s guests, providing faster, easier access to our gaming and hospitality offerings.”
  • Loyalty Program Digital Integration: Boyd Rewards, the company’s loyalty program, is undergoing a significant transformation with technology upgrades enabling a single-view customer profile. This digital integration allows customers to seamlessly earn and redeem rewards across online and physical properties. COO Josh Hirsberg mentioned, “The enhancements to Boyd Rewards are centered around leveraging data analytics to create a more personalized experience for our guests.”
  • Operational Efficiency Through Technology: Boyd Gaming is increasingly using automation and analytics to optimize labor management, marketing campaigns, and inventory control. “Data-driven decision-making is allowing us to run leaner operations while maintaining service levels that our customers expect,” said Hirsberg, highlighting the role technology plays in maintaining profitability despite competitive pressures.

Go Deeper -> Boyd Gaming Q1 2025 Earnings – MarketBeat

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