Nike Inc. has appointed Cheryan Jacob, a former executive at Salesforce Inc., as its Chief Information Officer, a newly established role aimed at strengthening the company’s direct-to-consumer sales strategy. This move is part of Nike’s initiative to enhance its technology infrastructure and modernize its platforms.
Jacob brings a wealth of experience to Nike, having previously held positions at Microsoft and Flexport Inc. His appointment was announced in an internal memo by Chief Technology Officer Muge Erdirik Dogan, who emphasized Jacob’s important role in simplifying, standardizing, and modernizing Nike’s platforms.
The new appointment comes at a critical time for Nike, following a report of lower-than-expected FQ4 sales and projected challenges for FY25. The company’s technology division, essential for driving online sales through its websites and apps, has undergone significant changes recently.
This key hire is part of Nike’s efforts to adapt to market challenges and leverage digital advancements to boost sales and streamline operations.
CIOs on the Move is brought to you by CIO Partners®. When hiring your next technology executive, experience matters. Trust CIO Partners, the #1 executive search firm for technology leadership talent.
