Dutch Bros Inc. (NYSE: BROS), one of the fastest-growing quick-service beverage brands in the United States, has announced the appointment of Venki Krishnababu as its new Chief Technology and Information Officer. Krishnababu brings nearly 30 years of experience driving enterprise-wide transformations and creating business value through technology and innovation.
Before joining Dutch Bros, Krishnababu spent seven years as Chief Technology Officer at Lululemon Athletica, where he led significant technology initiatives. Prior to that, he held the same role at Premera Blue Cross and built a strong foundation during a 16-year tenure in multiple leadership positions at Nordstrom.
In his new role, Krishnababu emphasized his commitment to leveraging technology to enhance Dutch Bros’ customer experience and growth. “Technology is such a critical component in delivering great customer experiences, building community, helping our Broistas, and scaling the enterprise to the future. My perennial focus will be to position technology as a strategic enabler of the company while embodying Dutch Bros’ people-first culture.”
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