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HomeCIO BookstoreLove as a Business Strategy: Resilience, Belonging & Success

Love as a Business Strategy: Resilience, Belonging & Success

To increase revenue, improve customer experience, and develop higher-performing teams, it’s time for leaders to stop looking for quick fixes to complex business problems and start building a culture of love.

Yes, love.

This book, written by Mohammad F. Anwar, Frank E. Danna, Jeffrey F. Ma, and Christopher J. Pitre steers clear from piety and theoretical concepts and instead shares grounded stories of resilient people running a real business. A business, as you’ll come to find out, that was on the brink of disaster before ‘love’ took hold. Love As A Business Strategy doesn’t preach or mislead, rather it lays out the blueprints for better business outcomes—like better employee engagement, enhanced patient experiences, and increased efficiency—then walks you through it step-by-step.

A better way of doing business is possible. The workplace revolution has arrived. Love as a Business Strategy will help you ditch the status quo, embrace humanity, and achieve lasting success.

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