Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life

Humor is a superpower. If you’re not using it, the joke’s on you.

When we’re kids we laugh all the time. The average four-year-old laughs as many as 300 times a day, while the average forty-year-old laughs 300 times every two and a half months! We grow up, start working and suddenly become “serious and important people”, trading laughter for bottom lines and mind-dumbing zoom calls.

But the benefits of humor for our work and life are huge. Studies have shown that humor makes us appear more competent and confident, strengthens our relationships, unlocks creativity and boosts resilience during difficult times.

Dr. Jennifer Aaker and Naomi Bagdonas are on a mission to help everyone discover the power of humor. Based on the popular Stanford Business course, this book will show you how to mine your life for material, explore the Four Deadly Humour Myths and help you figure out which style of humor you fall into – The Magnet, The Sweetheart, The Sniper or the Stand Up.

Drawing on behavioral science, advice from world-class comedians and stories from top leaders, Humor, Seriously will show you how to harness the power of humor every day.

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