In the book “Blind Spot” by Charlie Feld he discusses how leaders can leverage IT and technology to creatively transform business. He has developed this framework over his last 30 years in organizations. Working for companies such as Delta, Frito-Lay, Home Depot, and Southwest Airlines. In this book he shows how leaders can use the foundations of his teachings to implement them in their corporations.
Feld aims to remove that blind spot by getting leaders to see IT systems and strategy as essential to modernization and growth rather than just maintenance. Throughout this book, it outlines principles and case studies of how leaders can identify opportunities for tech-enabled transformation.
Some of the topics that are covered include cloud computing, security, agile software development, DevOps, customer experience technology, and data analytics. Feld’s goal is to provide a playbook for leaders on how to recognize where new IT investments can unlock innovation and value.
The book seeks to reframe IT as a core strategic driver of change, if understood and led effectively by executives.
