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The AI Rebellion Has a New Leader and Her Name is Mira Murati

Leading the resistance.
Emory Odom
Contributing Writer

Mira Murati is making waves in the artificial intelligence industry once again. After serving as Chief Technology Officer at OpenAI and playing a crucial role in the development of ChatGPT, Murati has launched a new venture: Thinking Machines Lab. This San Francisco-based AI startup is built on a vision of making AI systems more transparent, customizable, and accessible to a broader audience.

Beyond its ambitious technical goals, Thinking Machines Lab also represents a milestone in leadership diversity.

Murati is one of the first female executives to lead a company in direct competition with OpenAI. While other women, such as Daniela Amodei (co-founder of Anthropic) and Tekedra Mawakana (co-CEO of Waymo), have held significant roles in AI-focused organizations, Murati stands out as a founder and CEO steering an AI research lab with the potential to reshape the industry.

With a team of top AI researchers, a commitment to transparency, and a strategic vision that challenges conventional AI development, Thinking Machines Lab is poised to have a profound impact on the future of artificial intelligence.

The Genesis of Thinking Machines Lab

After six years at OpenAI, Murati saw an opportunity to bridge the gap between the rapid advancement of AI and the broader public’s ability to understand and shape these technologies. She recognized that much of AI’s development remained confined to elite research labs, making it difficult for businesses and individuals to tailor AI systems to their needs.

In December 2024, she founded Thinking Machines Lab as a public benefit corporation, emphasizing both innovation and social responsibility. By prioritizing transparency and collaboration, the company seeks to empower a wider range of people to engage with and shape AI technologies.

The Mission

Thinking Machines Lab is focused on three key objectives:

  • Enhancing Accessibility: AI should be as customizable and adaptable as possible. Thinking Machines Lab is developing tools that make it easier for users, both technical and non-technical, to shape AI models according to their specific needs.
  • Promoting Transparency: Unlike many AI companies that guard their research behind closed doors, Thinking Machines Lab is committed to publishing technical notes, research papers, and code. By taking an open-science approach, it aims to encourage collaboration and accelerate AI advancements.
  • Advancing AI Capabilities: Current AI systems excel in structured tasks like coding and mathematics, but they still struggle with real-world adaptability. Thinking Machines Lab is working to develop models that can handle a broader range of tasks and integrate into more industries.

Assembling a Stellar Team

A startup is only as strong as its talent, and Thinking Machines Lab has attracted some of the best minds in AI:

  • John Schulman: A co-founder of OpenAI and one of the architects behind ChatGPT, Schulman now serves as Chief Scientist at Thinking Machines Lab. His expertise in reinforcement learning and AI alignment will be crucial to the company’s research efforts.
  • Barret Zoph: The former Vice President of Research at OpenAI, Zoph has taken on the role of Chief Technology Officer, bringing his leadership in AI model development to the new company.
  • Jonathan Lachman: Previously the head of special projects at OpenAI, Lachman will lead strategic initiatives at Thinking Machines Lab, helping to shape its long-term vision.
  • Alexander Kirillov and Luke Metz: Both former OpenAI researchers, Kirillov and Metz bring deep expertise in multimodal AI systems and optimization techniques.

This core team, made up of several former OpenAI employees, signals a strong commitment to advancing AI in a way that prioritizes openness and collaboration.

Murati’s Leadership: A Step Forward

In an industry historically dominated by male leadership, Murati’s role as CEO of an OpenAI competitor is a significant step forward. While AI has seen influential women leaders, few have founded and led a company focused on cutting-edge AI research and development.

As AI systems continue to influence industries from healthcare to finance, having a wider range of perspectives in their development is crucial. Murati’s focus on making AI more transparent and user-driven aligns with a broader demand for ethical and responsible AI practices.

Strategic Vision and Industry Impact

Thinking Machines Lab represents a potential shift toward a more open and publicly engaged AI industry. By balancing profit motives with a commitment to societal benefits, the company is positioning itself as a leader in ethical AI development.

The decision to operate as a public benefit corporation reinforces this approach.

It ensures that transparency, accessibility, and social impact remain core values, rather than secondary concerns. This structure could serve as a model for future AI startups looking to balance innovation with public trust.

By emphasizing customization and accessibility, Thinking Machines Lab is also addressing one of the biggest challenges in AI today: making these technologies useful to people who don’t have deep technical expertise.

If successful, it could redefine how AI is developed and deployed across industries.

The Wrap

Mira Murati’s Thinking Machines Lab presents a strong statement about the future of artificial intelligence. By prioritizing openness, accessibility, and cutting-edge research, the company is challenging conventional AI development models.

Murati’s leadership is also significant in its own right. As one of the first female executives to lead an AI research lab in direct competition with OpenAI, she is helping to reshape the landscape of AI leadership.

With a top-tier team and a bold vision, Thinking Machines Lab is set to play a crucial role in shaping the next generation of AI, one that is more transparent, customizable, and inclusive than ever before.

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