May 19th, 2001 – Apple Computer opens the first two locations of the twenty-five retail stores that would be opened in the US by the end of the year. One was situated in McLean, Virginia, and the other in Washington, D.C., these flagship stores marked the beginning of Apple’s ambitious expansion strategy for the year.
The highly anticipated openings attracted an impressive number of shoppers within their first weekend. A staggering total of 7,700 eager customers flocked to the two stores, reflecting the tremendous excitement and demand surrounding Apple products. This overwhelming response demonstrated the strong brand loyalty and widespread popularity that Apple had garnered over the years.
Not only did these stores witness a remarkable footfall, but they also achieved impressive sales figures during their opening weekend. Combined, the two locations managed to generate a substantial revenue of US$599,000 from the sale of Apple merchandise. This phenomenal success further reaffirmed the allure and appeal of Apple’s products and highlighted the potential of their retail strategy.
Read more about the Apple and its first foray into brick & mortar.
