The marketing industry has utilized artificial intelligence for optimizing ad campaigns, but the recent surge in generative AI is transforming the creative aspect of advertising. Thus, prompting major advertising agencies to form partnerships to integrate generative AI into their processes.
Why it Matters: With the integration of generative AI into the creative process, creative workers will need to develop new skills, and CIOs should consider investing in training programs and resources to ensure their teams can effectively utilize these tools and adapt to the changing demands of the industry.
- By 2032 projections suggest AI will influence 90% of ad revenue, driving agencies to explore the development of unique visuals and engage in continuous skill development for their creative workforce.
- Organizations should be prepared for bigger roles in compliance, accountability, and measurement in AI-driven advertising.
- Generative AI is transforming the creative side of advertising, and there needs to be recognition of its impact to stay ahead of technological shifts in the marketing industry.
