The Department of Justice announced that it is suing Google for allegedly monopolizing key digital advertising technologies. The complaint was filed in the Eastern District of Virginia on Tuesday and seeks to break up Google’s advertising division to restore competition to the market.
Why it matters: Google operates digital advertising on all sides of the market—buying, selling, and an ad exchange—without room for much competition. Through acquisitions and inflated prices, other ad publishers are unable to compete for ad space on the Internet.
- Google denies the monopolistic claims, pointing to companies like Meta which also sell ad space.
- The complaint was joined by the Attorneys General from California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia.
