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Apple Unveils New AI System: Apple Intelligence

Focusing on privacy and usability
Cambron Kelly
Contributing Writer

This week at Apple’s annual Worldwide Developers Conference, Apple is set to reveal its latest AI system, “Apple Intelligence,” which will be available on iPhone, iPad, and Mac. It will introduce several “beta” AI features across Apple’s platforms and applications, including access to a ChatGPT-like chatbot powered by OpenAI. Unlike many current AI trends, Apple’s focus will be on practical applications such as AI-powered summarizations, reply suggestions, and a significant overhaul of Siri to enhance app control and usability.

In its approach to AI, Apple will prioritize user security and privacy. The system will determine whether to process tasks on-device or via a cloud server, utilizing Apple’s M2 chips in data centers with a Secure Enclave to ensure data security. Reportedly, Apple will not build user profiles based on data and will provide transparency reports to assure users their information is protected.

Why it matters: Apple’s introduction of Apple Intelligence could redefine the role of AI in consumer technology. By focusing on practical applications and emphasizing data security, Apple is attempting to address the growing concerns about privacy and ethical AI use. This move not only enhances user experience but also sets a precedent for other tech companies to follow.

  • Practical AI Features: The new system will focus on useful applications like AI-powered summarizations and intelligent reply suggestions, rather than on more common AI features like image or video generation.
  • Device and Platform Integration: Apple Intelligence will be available on newer devices, specifically iPads and Macs with M1 chips or later, and iPhone models starting from the iPhone 15 Pro and upcoming iPhone 16. The features will be optional, allowing users to opt in as desired.
  • Robust Security Measures: Apple’s approach will emphasize data security by using on-device processing whenever possible and employing M2 chips in secure data centers for remote processing. Apple will ensure no user profiles are built from data and publish transparency reports to verify data protection.
  • Collaboration with OpenAI: By partnering with OpenAI, Apple will introduce a ChatGPT-like chatbot, enhancing conversational AI capabilities across its devices, and providing advanced, natural language support and interaction.

Go Deeper -> Here’s Everything Apple Plans to Show at Its AI-Focused WWDC Event – Bloomberg

‘Apple Intelligence’ will automatically choose between on-device and cloud-powered AI – TheVerge

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