Technology Leadership for Blue Ocean Strategy

Outdated strategies will not last in future business landscapes, so it’s time that leaders start shifting their perspectives on how to move forward.
TNCR Staff

Blue Ocean Background  

The formula is simple:  

Differentiation + Low Company Costs + Increase Consumer Value = Blue Ocean Strategy 

Coined back in 2005 by INSEAD business professors Chan Kim and Renée Mauborgne, the Blue Ocean Strategy defines the nontraditional method of constructing...

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