Paul Barber was recently named Chief Information Officer for Planet Fitness, one of the fastest-growing franchisors and operators of fitness centers in the United States. He will lead the company’s technology evolution and strategy, focusing on delivering technology solutions that will continue to enhance the member experience while optimizing infrastructure, data, and operations for flexibility and scale.
Most recently, Barber served as the Senior Vice President of Information Technology at Natural Foods, Inc., leading its technology portfolio to support ordering, planning, and customer and supplier management. He has also held several leadership roles with Airline Report Corporation, Dunkin’ Brands, and Yum! Brands.
His proven track record for leveraging technology innovation to drive business growth and exceed customer expectations should serve him well in his new role at Planet Fitness. “I am thrilled to join the Planet Fitness team and partner cross-functionally, and with franchisees, to deliver best in class technology solutions that fuel business growth and enable unparalleled member experiences,” said Barber.
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