{"id":28141,"date":"2023-10-17T12:00:00","date_gmt":"2023-10-17T16:00:00","guid":{"rendered":"https:\/\/nationalcioreview.com\/?p=28141"},"modified":"2023-10-17T12:58:32","modified_gmt":"2023-10-17T16:58:32","slug":"personal-brands-arent-just-for-marketers-last-in-the-series","status":"publish","type":"post","link":"https:\/\/nationalcioreview.com\/articles-insights\/coaches-corner\/personal-brands-arent-just-for-marketers-last-in-the-series\/","title":{"rendered":"Personal Brands Aren&#8217;t Just for Marketers &#8211; Last in the Series"},"content":{"rendered":"\n<p>This week, I\u2019m wrapping up a 3-part series on your personal brand\u2014why it\u2019s important, and how it\u2019s different than cringeworthy marketing.<\/p>\n\n\n\n<p>In case you missed it, the punchline for <a href=\"https:\/\/nationalcioreview.com\/articles-insights\/coaches-corner\/personal-brands-arent-just-for-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>part 1<\/strong><\/a> was: your personal brand is what you stand for and what your unique, unduplicated role is in the world. The punchline for part 2 was: the more your coworkers know what you value and stand for, the more your future potential will be understood and rewarded.<\/p>\n\n\n\n<p><strong><em>But what happens when your personal brand isn\u2019t appreciated, valued, or rewarded in your current job? <\/em><\/strong><\/p>\n\n\n\n<p>If what you value and stand for is incongruent with the business you support, it\u2019s the most important signal you have that you\u2019re in the wrong place!<\/p>\n\n\n\n<p>This is where your focus on personal brand can serve you well. You must get out there and tell your story. I guarantee there\u2019s a hiring manager in an organization who is wanting to hear what you have to say.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote has-cyan-bluish-gray-background-color has-background has-medium-font-size\" style=\"border-width:3px;border-radius:100px;font-style:normal;font-weight:600\"><blockquote><p><strong><em>&#8220;Nothing could be more tragic in your career than staying somewhere you don\u2019t belong.&#8221;<\/em><\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The best place to tell your story is LinkedIn. For people who tell me, \u201cI don\u2019t do LinkedIn,\u201d I encourage them to rethink their limiting beliefs. LinkedIn is the #1 professional community in the world. However, if you aren\u2019t tactically experienced with the tool, it may feel like it doesn\u2019t produce results.<\/p>\n\n\n\n<p>The top challenge I see with LinkedIn is generic, \u201cI don\u2019t stand for anything,\u201d messaging. People are always afraid to leave opportunities on the table so they aren\u2019t willing to be specific.<\/p>\n\n\n\n<p>And that\u2019s exactly WHY we\u2019ve been focused on your personal brand. Specificity is the bridge to what you want.<\/p>\n\n\n\n<p>There\u2019s a lot of noise in the world, and you have to create clarity in the sea of sameness. You can optimize your LinkedIn profile and easily be heard by your future employer, if you\u2019re willing to courageously lean into your personal brand.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"natio-1338175149\"><a data-no-instant=\"1\" href=\"https:\/\/nationalcioreview.com\/contribute-to-the-national-cio-review\/\" rel=\"noopener\" class=\"adv-link\" target=\"_blank\" aria-label=\"Write for TNCR and expand your brand to over 40,000 subscribers\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/nationalcioreview.com\/wp-content\/uploads\/2023\/04\/Write-for-TNCR-and-expand-your-brand-to-over-40000-subscribers.png\" alt=\"\"  srcset=\"https:\/\/nationalcioreview.com\/wp-content\/uploads\/2023\/04\/Write-for-TNCR-and-expand-your-brand-to-over-40000-subscribers.png 2048w, https:\/\/nationalcioreview.com\/wp-content\/uploads\/2023\/04\/Write-for-TNCR-and-expand-your-brand-to-over-40000-subscribers-300x37.png 300w, https:\/\/nationalcioreview.com\/wp-content\/uploads\/2023\/04\/Write-for-TNCR-and-expand-your-brand-to-over-40000-subscribers-1024x127.png 1024w, https:\/\/nationalcioreview.com\/wp-content\/uploads\/2023\/04\/Write-for-TNCR-and-expand-your-brand-to-over-40000-subscribers-768x95.png 768w, https:\/\/nationalcioreview.com\/wp-content\/uploads\/2023\/04\/Write-for-TNCR-and-expand-your-brand-to-over-40000-subscribers-1536x190.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" width=\"3035\" height=\"376\"   \/><\/a><\/div>\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Here\u2019s a <strong><a href=\"https:\/\/www.linkedin.com\/in\/claping\/\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a><\/strong> to my profile. No, mine isn\u2019t perfect nor does it perfectly represent what you need.<\/p>\n\n\n\n<p>After reviewing it, do you clearly know what I stand for? Are you able to see how my experience and education support what I do for a living? Is there evidence through recommendations I do what I say?<\/p>\n\n\n\n<p>Most LinkedIn profiles I see DO NOT answer any of these questions. <\/p>\n\n\n\n<p>An optimized profile uses all elements of LinkedIn to reinforce your story. The banner, your headshot, headlines, recommendations, and the about section all tell your story. They should not tell different stories, and your LinkedIn profile should not using boring, ambiguous corporate speak. Using phrases like digital transformation, cybersecurity, and AI say nothing about you.<\/p>\n\n\n\n<p>For those who might say, \u201cBut without those keywords, applicant tracking solutions won\u2019t find me,\u201d I\u2019ve got one response. Yawn. <\/p>\n\n\n\n<p>A strong personal brand with a 365-day focus on building your professional network will never rely on an unknown HR person using some bot to find you.<\/p>\n\n\n\n<p>If you need feedback about your LinkedIn profile, send me a note with a link to your profile. I\u2019m happy to take a quick look and let you know if you\u2019re hot, lukewarm, or cold. <\/p>\n\n\n\n<p>But whatever you do, don\u2019t wait until it\u2019s time to find a new job to prioritize your personal brand. It\u2019s the single most important tool for creating a career &amp; life you love.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tell your story.<\/p>\n","protected":false},"author":510,"featured_media":28151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mo_disable_npp":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[429],"tags":[406],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personal Brands Aren&#039;t Just for Marketers - Last in the Series<\/title>\n<meta name=\"description\" content=\"Don\u2019t wait until it\u2019s time to find a new job to prioritize your personal brand. 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