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Conscious Business: How to Build Value through Values

Conscious Business: How to Build Value through Values

Consciousness is the main source of organizational greatness. Conscious business, explains Fred Kofman, means finding your passion and expressing your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.

Conscious Business presents breakthrough techniques to help you achieve:

Unconditional responsibility―how to become the main character of your life
• Unflinching integrity―how to succeed beyond success
• Authentic communication―how to speak your truth, and elicit others’ truths
• Impeccable commitments―how to coordinate actions with accountability
• Right leadership―how being, rather than doing, is the ultimate source of excellence
A conscious business fosters personal fulfillment in the individuals, mutual respect in the community, and success in the organization, teaches Fred Kofman. Conscious Business is the definitive resource for achieving what really matters in the workplace and beyond.


  1. One of my favorite business books (and authors) of all time. Fred Kofman is now working at Google. Watch any of his videos or read this book – you will NOT be disappointed!

    He is one of the few authors that truly articulates how to change your behavior and language in an authentic manner to simply be better. And he is a tremendous storyteller – you will remember what he says because you will remember the stories. Just brilliant.

  2. Mike, I’d be happy to share a few more insights and, Bryan, I agree with your perspective. Fred Kofman is a fantastic author. I believe one of my most important responsibilities as a leader is to develop high-performing teams and there are no short-cuts. Formal authority and a requirement for teams to meet performance goals works but to capture the full productive capacity of our teams leaders need to foster a culture of trust, accountability, respect, and an internal drive of each team member to help the team and help the company.
    Fred does a good job of breaking-down business and psychological concepts into easily digestible components that aid leaders is developing the right team culture of performance. For me, implementing Fred’s concepts has taken practice, patience, a dose of humility, and courage to have the tough conversations when and where they are needed (whether with the teams I lead or with my executive colleagues) but the rewards have exceeded my expectations. I highly recommend this book.

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